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Privacy Policy

Last Updated: November 17, 2024

Master Trainers of California ("we," "our," or "us") respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or use our services.

1. Information We Collect

Personal Information

We may collect personal information that you voluntarily provide to us when you:

• Register for classes or memberships
• Purchase meal plans or coaching services
• Contact us via phone, email, or contact forms
• Sign up for our newsletter or promotions
• Interact with our social media accounts

This information may include:

• Name and contact information (email, phone number, address)
• Payment information (processed securely through Stripe/FastPayDirect)
• Health and fitness information (goals, medical conditions, dietary restrictions)
• Demographic information (age, gender)
• Communication preferences

Automatically Collected Information

When you visit our website, we automatically collect certain information about your device, including:

• IP address and browser type
• Device and operating system
• Pages visited and time spent on pages
• Referring website or search terms
• Cookies and similar tracking technologies

2. How We Use Your Information

We use the information we collect to:

• Provide and manage fitness classes, training, and meal plans
• Process payments and fulfill orders
• Communicate with you about services, schedules, and updates
• Send promotional emails (with your consent)
• Improve our website and services
• Respond to your inquiries and customer service requests
• Monitor and analyze usage patterns
• Comply with legal obligations
• Ensure safety and security of our facilities and members

3. How We Share Your Information

We do not sell, trade, or rent your personal information to third parties. We may share your information with:

Service Providers

• Payment Processors: Stripe, FastPayDirect (for secure payment processing)
• Email Services: For newsletters and communications
• Analytics Providers: Google Analytics (for website usage analysis)
• CRM System: GoHighLevel (for customer relationship management)

Legal Requirements

We may disclose your information if required by law or in response to valid requests by public authorities (e.g., court orders, subpoenas).

4. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to:

• Remember your preferences and settings
• Understand how you use our website
• Improve user experience
• Track marketing effectiveness

You can control cookies through your browser settings. Note that disabling cookies may affect website functionality.

5. Data Security

We implement appropriate technical and organizational security measures to protect your personal information, including:

• SSL encryption for data transmission
• Secure payment processing through PCI-compliant providers
• Regular security audits and updates
• Limited access to personal data
• Staff training on data protection

However, no method of transmission over the internet is 100% secure. We cannot guarantee absolute security of your data.

6. Your Privacy Rights

You have the right to:

• Access: Request a copy of your personal information
• Correction: Update or correct inaccurate information
• Deletion: Request deletion of your personal information
• Opt-Out: Unsubscribe from marketing emails
• Data Portability: Request your data in a portable format
• Restriction: Request limitation on how we use your data

To exercise these rights, contact us at mastertrainerjen@gmail.com or call (209) 345-6428.

7. Children's Privacy

Our services are not directed to children under 13. We do not knowingly collect personal information from children under 13. If you believe we have collected information from a child under 13, please contact us immediately.

8. Third-Party Links

Our website may contain links to third-party websites (e.g., social media platforms, payment processors). We are not responsible for the privacy practices of these external sites. We encourage you to review their privacy policies.

9. California Privacy Rights (CCPA)

California residents have additional rights under the California Consumer Privacy Act (CCPA):

• Right to know what personal information is collected
• Right to know if personal information is sold or disclosed
• Right to say no to the sale of personal information
• Right to access personal information
• Right to equal service and price

We do not sell your personal information.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by:

• Posting the new Privacy Policy on this page
• Updating the "Last Updated" date
• Sending you an email notification (for material changes)

11. Data Retention

We retain your personal information for as long as necessary to:

• Provide our services to you
• Comply with legal obligations
• Resolve disputes and enforce agreements

When no longer needed, we securely delete or anonymize your information.

Third-Party Tracking & Advertising

Facebook Pixel

We use Facebook Pixel (Meta Pixel) to track visitor behavior for retargeting advertising purposes. When you visit our website, Facebook may show you ads for Master Trainers on Facebook and Instagram.

Data Collected by Facebook Pixel:

• Pages you visit on our website
• Time spent on pages
• Buttons and links clicked
• Your IP address and browser information
• Device type and operating system
• Referral source (how you found our site)

How This Data is Used:

• To show you relevant ads on Facebook and Instagram
• To measure ad campaign effectiveness
• To create custom audiences for marketing
• To track conversions and sales

How to Opt-Out of Facebook Tracking:

• Facebook Ad Preferences: Visit facebook.com/ads/preferences to control ad settings
• Browser Extensions: Install privacy extensions like "Facebook Container" (Firefox) or "uBlock Origin" (Chrome/Firefox)
• Do Not Track: Enable "Do Not Track" in your browser settings (Chrome: Settings → Privacy → Send "Do Not Track" request)
• Clear Cookies: Regularly clear cookies and site data from your browser

Google Analytics

We use Google Analytics to understand how visitors use our website. Google Analytics collects information anonymously and reports website trends without identifying individual visitors.

Data Collected by Google Analytics:

• Pages you visit and time spent on each page
• How you found our site (search engine, social media, direct link, etc.)
• Your general location (city-level, not exact address)
• Device type (mobile, desktop, tablet)
• Browser and operating system
• Screen resolution and display settings
• Language preferences
• Interactions with site elements (buttons, forms, videos)

How This Data is Used:

• To improve website user experience
• To understand which content is most popular
• To identify technical issues and bugs
• To measure marketing campaign effectiveness
• To make data-driven business decisions

How to Opt-Out of Google Analytics:

• Google Analytics Opt-out Browser Add-on: Install the official opt-out add-on from Google Analytics Opt-out Page
• Browser Privacy Settings: Enable "Do Not Track" in your browser
• Ad Blockers: Install ad-blocking extensions which often block analytics scripts
• Incognito/Private Mode: Browse in private mode to minimize tracking

Your Privacy Rights Under GDPR and CCPA

If you are a resident of the European Union (GDPR) or California (CCPA), you have specific rights regarding your personal data:

Your Rights:

• Right to Access: Request copies of your personal data
• Right to Rectification: Request correction of inaccurate data
• Right to Erasure: Request deletion of your personal data ("right to be forgotten")
• Right to Restrict Processing: Request limitation on how we use your data
• Right to Data Portability: Request transfer of your data to another service
• Right to Object: Object to our processing of your personal data
• Right to Opt-Out of Sale: California residents can opt-out of data sales (we do not sell personal data)

To Exercise Your Rights:

Contact us at mastertrainerjen@gmail.com or call (209) 345-6428 with your request. We will respond within 30 days as required by law.

Data Retention

We retain your personal information only as long as necessary for the purposes outlined in this privacy policy. Google Analytics data is automatically deleted after 26 months. Facebook Pixel data is retained per Facebook's policies. Contact form submissions and email communications are retained for up to 3 years for business purposes.

International Data Transfers

Your information may be transferred to and processed in the United States and other countries where our service providers operate. These countries may have data protection laws that differ from your jurisdiction. By using our website, you consent to such transfers.

This privacy policy is effective as of November 21, 2024, and will remain in effect except with respect to any changes in its provisions in the future, which will be in effect immediately after being posted on this page.

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